Increasing sales using Google Shopping Performance Max

Google Shopping ads allow stores to display products directly in search results with photos, prices, product names, and store information. Users can see your products immediately and compare offers from different sellers, increasing the chances of attracting interested buyers.

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Benefits of setting up Google Shopping

Google Shopping adsallow you to sell products directly in Google search, where users see images, prices, and seller information. This is a perfect tool for attracting interested buyers.

Targeted ads are responding to specific user search requests. They are displayed in a gallery format, allowing potential clients to quickly view your products alongside text search results. This attracts an interested audience and generates conversions, helping to significantly increase sales.

To launch a shopping campaign in Google Shopping, you need to have a Google Merchant Center (GMC) account. This platform stores product information that sellers upload to their account. After setting up the profile and feeds, ads are generated automatically. The platform is perfect for retail businesses and enables effective product advertising campaigns.

What do we do?
Trade advertising setup service from M-Digital includes:
Creating and setting up Google Analytics, Google Ads, and Merchant Center accounts.
Checking your online store for compliance with Google search requirements.
Setting up the product feed.
Configuring and optimizing shopping campaigns.
Optimizing the advertising strategy to fit the unique features of the client’s business.
Feed setup is one of the key stages in preparing for the launch of shopping ads. A feed is a file containing information that is uploaded to Merchant Center and scanned by Google. Based on this data, Google determines whether your product matches a specific search request.
How do we set up the advertisement?
Algorithm of our work:
01
Competitor analysis
We identify the strategies used by other market players, analyze their strengths and weaknesses, and use this information to understand the most effective approaches for your target audience.
02
Data feed creation
Based on the competitor analysis, we create terms of reference for the product feed with precise fields for Google Merchant. We verify its accuracy, make any necessary adjustments, and set up tags for dynamic remarketing. After that, we proceed with setting up shopping campaigns to effectively promote your product range.
03
Setting up Google Shopping campaigns
We set up Google Shopping campaigns, add lists of negative keyword, and create conversions to track campaign effectiveness.
04
Primary initial optimization
Two to four weeks after the advertising campaign launches, we conduct basic optimization. This includes segmenting campaigns based on performance and profitability, helping to focus on the most effective strategies and increasing overall profitability. This approach allows for the amplification of achieved results.
05
Tracking results
Continuous analysis of advertising campaign performance allows us to respond promptly to changes in audience behavior and optimize costs. We track key metrics such as conversions, clicks, and ad expenses to maintain high profitability. Regular analytics help us identify weaknesses on time, adjust strategies, and achieve maximum results within the advertising budget.
Our clients
What to expect from setting up product ads in Google?

    Performance Max is a powerful tool for placing product ads across the entire Google ecosystem: search results, partner websites, and the Google Display Network.

    ВIt offers maximum effectiveness for your business. Thanks to a visual format that includes images, product names, prices, and store information, your products effectively capture the attention of payable buyers. The lowest competition compared to traditional ads allows you to acquire more clients at a lower cost per click while optimizing expenses.

    Google Shopping delivers instant results because buyers can immediately see all the key details needed to make a decision. It is the perfect tool for e-commerce businesses, providing profitable sales and maximum results.

    increased audience coverage;
    growth in online store traffic;
    more products added to carts;
    higher purchase volume and revenue;
    improved profitability.

    This Google advertising tool is ideal for:

    online stores;
    marketplaces with a wide range of products;
    retailers and large trading companies.

    Setting up Google Shopping unlocks new opportunities for your business!

    M-Digital will help you quickly create an account and launch shopping campaigns that attract buyers who are already searching for your products.

    Advertising campaigns outcomes
    Google Ads setup for IKEA furniture reseller
    Завдання

    Get the maximum number of orders with a limited budget.


    Results:
    362 orders in the first month of the advertising campaign

    6806
    visitors from Google Ads contextual advertising per month
    1,21 uah
    Average cost per click:
    5.10%
    Transaction ratio
    Bionic Company - Manufacturer of Disinfectants
    Task
    Increase sales of manufactured products
    227
    Orders in the first month of the advertising campaign
    16,29 uah
    Transaction cost
    7.12%
    Transaction ratio:
    Case study: e-commerce
    Goal: website traffic

    Number of visits to the site according to the Telegram Ads account: 19,978 people

    Total number of advertising campaign coverage: 1,897,589 views

    1627
    Total number of conversions:
    77,10 uah
    Cost per action, CPA (filling out a form/calling):
    1.05%
    Conversion from views to conversion, CTR:
    Who choose M-Digital Agency?
    We are result-oriented

    If a client reaches us, our team will do its best to achieve the set goals. Increasing brand awareness, boosting conversions, and expanding overall audience reach are the primary goals of every project.

    In the end, we work to ensure your business revenue grows. The average duration of our collaboration is 14 months. We are chosen, we are trusted.

    Expert-based approach
    Why is this important to you?

    We don't just set up Google contextual advertising, we conduct thorough research of the segment to achieve the best possible results. Our agency has access to beta tools of marketing systems, and our team consists exclusively of certified specialists.

    Our expertise in the field of contextual advertising is backed by the following numbers:

    Over 3 years is the average record of work of each team member;
    More than 230 successful projects;
    50+ certifications confirming our specialists’ expertise in various marketing segments;
    Currently, we are managing over 100 projects of various levels.
    We value our name and reputation

    We are a relatively young company in the marketing campaign market, operating since 2022. However, our portfolio already includes impressive cases. Our specialists have worked on projects of various levels, topics, and scales. We value every experience we gain.

    We focus on transparent communication, which allows us to establish trust-based relationships with our partners. Every campaign includes detailed reports that help our clients track progress and assess return on investment. We believe that trust is built on results, which is why we do our best to meet the needs of every client.

    Technological approach

    Our technological approach combines modern solutions and advanced tools to maximize the effectiveness of your advertising campaign. We use analytical platforms that track user behavior, making it possible for us to quickly adapt and optimize results. Thanks to artificial intelligence and machine learning, our algorithms allow us to fine-tune targeting and select the most optimal channels for your audience.

    Every aspect of our work is supported by modern technologies, making our approach highly flexible, scalable, and capable of quickly adapting to market changes.

    Transparency

    Transparency is the foundation of our work with clients. We consistently provide detailed reports on campaign metrics, enabling us to precisely assess every stage of progress. We maintain open communication with our clients and discuss all details and adjustments.

    Thanks to transparent communication, you are always well-informed about changes and results, and have the opportunity to see the real impact of advertising on your goals. This helps build trust-based, long-term relationships where every decision is backed by substantiated data. Our approach ensures your confidence that your investments work for your benefit and bring measurable results.

    What our customers say about us
    Helen
    Helen
    Manager of an online electronics store
    I was searching the Internet for something that could help me attract a larger client base. I came across the M-Digital marketing agency, which was able to explain the principle of Google advertising and help bring in more new clients. At first, I was skeptical about this idea, but we saw the result a few days after the launch. The results of the specialist's work are very well reflected in the increase in orders. I thank Igor very much for his work, and I wish him success in his next cases. I recommend the M-Digital Agency!
    27 March 2024 р.
    Alina
    Alina
    Manager at Bionic
    We had never launched advertising before, because we thought it would require a large budget. And since we don’t have a large average check, it wouldn’t be profitable for us. After working with Igor, we realized that we had lost a lot. In the first month after the launch, we received 227 orders worth 16 UAH and were very satisfied. We will continue to cooperate.
    5 May 2023 р.
    Turkevich Oleg
    Turkevich Oleg
    Owner of a company that searches for work abroad
    We ordered the development of a website for our company. They did it quickly and efficiently. I am very satisfied with the cooperation with the M-Digital agency. They took into account all our wishes and everything turned out even better than we expected. In the future, we plan to order the development of a telegram bot from you to post our vacancies in it and so that our clients can always receive fresh information on working abroad. Thank you for your work. Good luck to you!
    3 July 2022 р.
    Miahkyi Pavel
    Miahkyi Pavel
    Owner of an online store of agricultural machinery
    Igor set up advertising campaigns for our online store, which achieved a 2,230% ROI. I am very happy to work with M-Digital. The specialists always delve into the essence of the tasks and fulfill them 100%.
    21 February 2022 р.
    Our contacts
    Address
    Kharkiv city
    Phone
    +38 (093) 623 10 10