Marketing audit of contextual advertising

Improve the effectiveness of your contextual advertising with the help of our technical and marketing account audit! Our experts will identify potential errors and develop an optimal optimization plan to increase your sales, revenue, and profitability. Order your analysis even now!!

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Contextual advertising audit: Who and when should you seek assistance?
Both large and small businesses need audit if:
you are already using contextual advertising, but it requires optimization;
conversion rates have dropped or are absent altogether;
users quickly leave your website without placing an order;
there is a need to improve ROI, conversions, and other performance metrics of the marketing campaign;
no leads are coming from contextual ads, and there are no targeted actions.
If you are spending on advertising more than it generates in return, you definitely need a professional audit of your advertising campaign.
Professional contextual advertising audit is your key to success!
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Comprehensive approach
We focus clearly on the main goal: increasing the sales of your products or services. We identify the most effective channels for engaging traffic, considering the specifics of your niche and target audience. In some cases, we recommend combining multiple channels simultaneously to achieve maximum results. This creates a powerful synergy that works for your business.
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Effectiveness
Our specialists are always results-oriented and continually push forward. Even if your contextual advertising is performing well, we constantly look for ways to improve it further. Optimizing performance is an ongoing process that helps your business acquire more clients while spending less. Trust your advertising campaigns to professionals who are dedicated to achieving perfect results!
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Expertise
As a certified Google partner, we understand all the nuances of ad setup and can clearly differentiate between ineffective and effective campaigns. Your audit will be handled by professionals who adhere to the highest quality standards. We don’t just analyze; we also provide solutions that will turn your advertising into a powerful tool for client acquisition. Choose the expertise that delivers results!
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Reporting
We value your trust, which is why we provide full reporting at every stage of the process. After launching the campaigns, you will have access to the advertising accounts, allowing you to track progress in real-time. At the end of the project, we provide detailed reports with an analysis of the results. You will always be informed about the project's performance and can see how your investments are working toward achieving your goals.
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What is included in a Google Ads campaign audit?
The main stages of work on the project:
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Account and campaign settings review
We will begin by ensuring that the structure of your account is clear and easy to manage. Then, we will thoroughly analyze all campaign parameters: checking the accuracy of the set bids and ensuring proper budget distribution across campaigns. We will evaluate how ads display across different devices to ensure maximum visibility. Additionally, we will verify integration with analytics systems and other key settings that influence the effectiveness of your advertising. This approach allows us not only to identify potential errors but also to enhance the performance of your campaigns.
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Targeting settings accuracy verification
Inaccurate targeting not only results in missed opportunities but also wastes money. We will thoroughly review the targeting settings in your campaign to ensure your ads reach only the interested audience.
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Web analytics services setup verification

Proper data processing and transmission are crucial for effectively analyzing advertising results. We will review the setup of your web analytics services to ensure all data is collected correctly.

Assessment of page view tracking accuracy
Analysis of refusal rates and user behavior
Verification of goal and conversion tracking
This stage ensures data accuracy, enabling you to properly evaluate campaign performance and make timely adjustments to your strategies.
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Analysis of advertising strategy considering goals
We will thoroughly analyze your advertising strategy to identify and eliminate elements that are hindering results. This crucial stage determines the success of the entire campaign, as a well-defined strategy is the foundation for achieving your business goals.
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Audit-based recommendations
After audit, we will provide you with detailed and practical recommendations to improve your advertising campaign. Our suggestions will help you make the campaign more appealing to potential clients and increase its overall effectiveness.
Tips for addressing weak elements of the campaign
How to highlight the advantages of your product
How to optimize strategies to boost clicks and conversions
Our clients
Our projects
Google Ads setup for IKEA furniture reseller
Task

Get the maximum number of orders with a limited budget.


Results:
362 orders in the first month of the advertising campaign

6806
visitors from Google Ads contextual advertising per month
1,21 uah
Average cost per click:
5.10%
Transaction ratio
Bionic Company - Manufacturer of Disinfectants
Task
Increase sales of manufactured products
227
Orders in the first month of the advertising campaign
16,29 uah
Transaction cost
7.12%
Transaction ratio:
Case study: e-commerce
Goal: website traffic

Number of visits to the site according to the Telegram Ads account: 19,978 people

Total number of advertising campaign coverage: 1,897,589 views

1627
Total number of conversions:
77,10 uah
Cost per action, CPA (filling out a form/calling):
1.05%
Conversion from views to conversion, CTR:
Who choose M-Digital?
Performance

We are a ROI-oriented agency, which values tangible financial results. Clients choose us after reviewing our cases and portfolio. Thanks to our clear offerings, a strong strategy, and real revenue growth, clients stay with us for the long term.

The average duration of our cooperation is 10 months, which is twice as long as the market average of 4 months. We provide not only high-quality advertising but also stable growth for your business. Choose results that justify every invested dollar!

Expertise
Why is this important to you?

We have a deep understanding of contextual advertising and its impact on business. Our team consists of certified Google specialists with experience across various industries, who help achieve maximum efficiency. We confidently turn expertise and experience into results that you'll notice from the first days of collaboration. Your success is our expertise!

In-depth market and competitor analysis;
3 years and a half — average PPC specialist record of work at M-Digital;
precise campaign setup;
Over 100 projects currently in progress;
Optimization for achieving high ROI;
Knowledge base, training systems, and experience exchange.
Process
Why is this important to you?

Our team has developed a transparent and efficient workflow that allows us to achieve your goals in a quick and efficient way: we work to ensure that each stage brings maximum value to your business. We will keep focus on your results!

How it works:
client needs analysis we thoroughly study your business, target audience, and competitors;
strategy development we create a customized action plan for maximum effectiveness;
campaign launch and setupwe ensure precise targeting and optimal budget management;
monitoring and optimization we continuously track results and improve campaigns;
reporting and recommendations: we provide detailed reports and suggestions for the next steps.
Reputation

We have been working in the paid traffic market since 2022, and during this time, we have helped many clients achieve outstanding results across various niches. Our portfolio includes website promotion cases in a wide range of topics, and extensive feedback attests to the quality of our work.‍

We value the trust of our clients and understand that every project can face challenges. In such cases, we always openly discuss the issue and provide a clear action plan to resolve it. Transparency, professionalism, and a focus on results are the reasons why clients choose us over and over again.

Technological approach

We use the latest technologies and tools to manage advertising campaigns. Automation and analytical platforms help achieve maximum accuracy in settings, performance evaluation, and optimization. The combination of our specialists' expertise with cutting-edge technologies allows us to create effective advertising campaigns that adapt to market changes and ensure long-term success.

Innovative tools for data analysis;
Process automation for quick results;
Forecasting and modeling for strategic planning;
What our customers say about us
Helen
Helen
Manager of an online electronics store
I was searching the Internet for something that could help me attract a larger client base. I came across the M-Digital marketing agency, which was able to explain the principle of Google advertising and help bring in more new clients. At first, I was skeptical about this idea, but we saw the result a few days after the launch. The results of the specialist's work are very well reflected in the increase in orders. I thank Igor very much for his work, and I wish him success in his next cases. I recommend the M-Digital Agency!
27 March 2024 р.
Turkevich Oleg
Turkevich Oleg
Owner of a company that searches for work abroad
We ordered the development of a website for our company. They did it quickly and efficiently. I am very satisfied with the cooperation with the M-Digital agency. They took into account all our wishes and everything turned out even better than we expected. In the future, we plan to order the development of a telegram bot from you to post our vacancies in it and so that our clients can always receive fresh information on working abroad. Thank you for your work. Good luck to you!
3 July 2022 р.
Alina
Alina
Manager at Bionic
We had never launched advertising before, because we thought it would require a large budget. And since we don’t have a large average check, it wouldn’t be profitable for us. After working with Igor, we realized that we had lost a lot. In the first month after the launch, we received 227 orders worth 16 UAH and were very satisfied. We will continue to cooperate.
5 May 2023 р.
Miahkyi Pavel
Miahkyi Pavel
Owner of an online store of agricultural machinery
Igor set up advertising campaigns for our online store, which achieved a 2,230% ROI. I am very happy to work with M-Digital. The specialists always delve into the essence of the tasks and fulfill them 100%.
21 February 2022 р.
Frequently asked questions
How will I receive the audit result?
The specialists draw a detailed audit report specifying every item. All of them are compiled into a file, which is sent to the client. A client also receives a list of recommendations to resolve the problem.
What is included in a Google Ads audit?
Audit of a Google Ads Account includes checking settings (targeting, budget, etc.) and identifying errors. Reviewing account structure and the relevance of keywords to search queries. Verifying analytics systems and analyzing campaign performance. Providing conclusions and recommendations for future strategy and campaign adjustments.
How long will the audit take?
Audit is performed by a specialist who reviews specific aspects of the advertising campaign. Thus, a basic review of campaign settings—such as ads, targeting, page optimization, etc.—takes 1–2 working days. Another day is required to prepare and implement recommendations.
After auditing and identifying errors, will you be able to implement changes?
After conducting an audit and identifying weaknesses, we not only provide recommendations, but also offer assistance in implementing changes. We take on all the technical work so that your advertising campaigns start working as efficiently as possible in the shortest possible time. You get not just an analysis, but a ready-made solution to improve results.
Who will work with my project after the audit?
After the audit, your project will be handled by an experienced team of specialists at M-Digital:

Project Manager — will coordinate all stages of the work, respond to your questions, and ensure transparency of processes.

Advertising Specialist — will set up and optimize campaigns according to the audit recommendations.

Analyst — will monitor campaign performance, conduct regular checks, and make adjustments.

Copywriter (if necessary) — will work on advertising texts to make them as compelling as possible.

Your team will consist of experts fully focused on achieving your goals and improving advertising performance.

Our contacts
Address
Kharkiv city
Phone
+38 (093) 623 10 10